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iLEVEL vs Standard Metrics: Comparing Their Portfolio Monitoring Approaches

iLEVEL vs Standard Metrics: Comparing Their Portfolio Monitoring Approaches

The average investor deals with 10,000+ pages of updates every year - board decks, MIS spreadsheets, quarterly PDFs, emails. And half the time, those updates use five different names for the same metric.

That’s not portfolio monitoring. That’s survival by spreadsheet.

Funds know it. Which is why platforms like iLEVEL, Standard Metrics, and PortfolioIQ exist: to centralize data, standardize updates, and give investors a single source of truth.

But here’s the catch: not all three approach the problem the same way.

So the real question is: which platform actually gets you from inbox → insight?

• iLEVEL, the long-time institutional standard, built for fund-level reporting and enterprise governance.
Standard Metrics, the structured-data portal making quarterly collection cleaner.
PortfolioIQ, the newer entrant designed to ingest data directly from the files you already receive.


Quick comparison by function

Function

iLEVEL

Standard Metrics

PortfolioIQ

Data collection

Enterprise portal; portfolio companies create accounts and submit via templates (several investors described this as “painful”).

Clean portal + quarterly templates; good at enforcing discipline across the portfolio.

Flexible: forward an email or upload any file (deck, Excel, PDF, email); zero added work for portcos.

Data extraction

Works best with standardized formats; limited parsing of raw/unstructured files.

Prioritizes manual portco input; AI/managed services can help, but not core.

Proprietary AI + human-verified extraction from any file; 100% accuracy promised.

Standardization

Strong fund-level calcs; company data often still needs Excel cleanup.

Consistent survey data across portfolio; but shallow (only what’s asked).

Global metric dictionary aligns fiscal calendars, currencies, naming - smoothing 32+ ways portcos report churn.

Dashboards & analytics

Robust but static; new views require vendor tickets.

Simple dashboards tied to collected inputs.

Dynamic dashboards, benchmarking, derived metrics, customizable tearsheets.

Valuations & fund workflows

Widely used for IRR/MOIC and cash flow tracking; most funds still do valuations in Excel.

Captures company financials; not full fund workflows.

Not a valuation engine; pushes standardized data into Excel/BI tools.

Data lineage & trust

Secure repository; limited click-through.

Clear on submitted form data; less on external files.

Every metric tied to doc + page; full audit trail.





Where the differences really show up?

On the surface, all three tools promise the same thing: centralize portfolio data, reduce spreadsheet chaos, and give investors a clearer view.

But the real differences show up in how they handle the details:

• Data collection → how updates actually make it into the system.
Extraction & accuracy → whether unstructured files become usable.
Standardization → aligning currencies, fiscal calendars, and metric definitions.
Analytics & dashboards → static views vs self-serve insights.
Valuations & fund workflows → how each supports the bread-and-butter IRR/MOIC needs.
Lineage & trust → can you trace every number back to its source?

Let’s break it down.

Data collection

iLEVEL

• Companies must create accounts and submit data via pre-set templates.
• On paper, this ensures structure. In practice, investors told us it’s clunky: “We had to send updates through iLEVEL. Every company needed an account, and it was painful.”
• Many firms still resort to Excel or email for exceptions.

Standard Metrics

• Uses a portal + quarterly templates.
• For GPs, it enforces discipline and comparability across the portfolio.
• But it’s rigid - if it’s not in the template, it doesn’t get captured.

PortfolioIQ

• Flips the model: no templates, no accounts.
• Investors (or portcos) can forward an email, upload a PDF, Excel, or deck - PIQ ingests it all.
• Proprietary AI extracts the data, then analysts verify it before it hits your dashboard.

Data extraction

Collecting data is one thing. Turning those messy files into structured, usable information is another. This is where the approaches of iLEVEL, Standard Metrics, and PortfolioIQ really diverge.

iLEVEL

• Works best when companies comply with the templates.
• If a portco submits outside the format (say, a PDF update or bespoke Excel), iLEVEL has limited parsing ability.
• Many investors end up manually massaging data back into Excel before uploading.

Standard Metrics

• Prioritizes manual entry from portfolio companies through its portal.
• They do offer AI and managed data services to help parse some information, but it’s not the default workflow.

As one GP put it, “We brought fund accounting in-house, but our updates still live in separate silos. Emails don’t flow into financial data automatically.”

PortfolioIQ

• Built for any-file ingestion: board decks, PDFs, Excel models, emails.
• Proprietary AI handles extraction, then a team of analysts double-checks for 100% accuracy.
• Data lands standardized and ready for use — often overnight thanks to a follow-the-sun ops model.

Standardization

Once data is collected and extracted, the real test is whether you can compare it across companies. Different fiscal calendars, currencies, and even naming conventions can make “revenue” mean five different things.

iLEVEL

• Strong on fund-level calculations like IRR, MOIC, and cash flows.
• But at the company level, many firms still export data and clean it in Excel to handle edge cases.
• Flexible standardization is limited — you get structure, but not nuance.

Standard Metrics

• Consistency is its strength: quarterly templates mean everyone reports on the same fields.
• But the model is shallow — you only see what’s asked for. If a company tracks “net retention” differently, that nuance gets lost.
• Works well for comparability, less so for depth.

PortfolioIQ

• Built around a global metric dictionary.
• Aligns currencies, fiscal calendars, and the dozens of ways companies describe the same thing (e.g., 32 variations of “churn”).
• Keeps differences visible where they matter (SaaS vs EV chassis, for example) but normalizes core metrics like revenue, churn, and headcount.

Dashboards & analytics

Having data standardized is only half the battle. The real question is: how quickly can you turn it into insights — without waiting on a support ticket?

iLEVEL

Comes with a set of pre-built dashboards for portfolio and fund metrics.
Good for top-line visibility: portfolio company performance, fund cash flows, IRR/MOIC.
But new views require vendor involvement. One customer put it bluntly:

“We have to email them and go back and forth 14 times before we get a single chart.”

Static dashboards work, but agility is limited.

Standard Metrics

Provides simple dashboards tied directly to template inputs.
Easy to read, cleanly presented — good for quarterly updates.
But it doesn’t support dynamic slicing or derived metrics. You see what’s in the form, nothing more.
As one user described it:

“We got order, but no integration.”

PortfolioIQ

Designed for dynamic exploration.
Slice and dice portfolio data instantly by sector, partner, geography, or any custom tag.
Supports derived metrics, benchmarking, and tearsheets without vendor tickets.


Valuations & fund workflows

Every fund needs IRR, MOIC, and cash flow reporting. The question is whether these platforms let you manage valuations end-to-end, or if you’re still defaulting to Excel.

  • iLEVEL

    • Strong on fund-level workflows: inflows, outflows, gross and net cash flows, IRR/MOIC.

    • Many firms use it as their primary cash flow repository.

    • But when it comes to valuation modeling, most teams still export data and run the models in Excel.

    • As one user put it:

      “We do our actual valuation modeling in Excel. iLEVEL holds the data, but the modeling stays with us.”

  • Standard Metrics

    • Captures company-level financial data reliably through its templates.

    • Good for quarterly updates, but not built for fund-level valuation workflows.

    • Integrations with fund admins are limited, leaving funds to bridge gaps themselves.

  • PortfolioIQ

    • Not positioned as a valuation engine.

    • Instead, it focuses on feeding clean, standardized data into whatever modeling environment you prefer — Excel, Power BI, or custom databases.

    • Includes an Excel plugin for direct pulls from the PIQ platform into your models.

    • Essentially: the data prep is automated, but valuation logic stays with the fund.


Data lineage & trust

Numbers only matter if you trust them. When you get asked “Where did this come from?”, the ability to click through to the original source is the difference between confidence and doubt.

  • iLEVEL

    • Acts as a secure central repository for portfolio and fund data.

    • Strong on governance, but limited click-through visibility — you see the data, but not always the underlying source document.

    • Many firms still keep side files in Excel for auditability.

  • Standard Metrics

    • Clear lineage for form-submitted data (you know what was entered and when).

    • But updates that come in via email or PDF don’t flow in automatically, leaving them outside the system.

    • One GP told us:

      “Emails with portfolio updates aren’t integrated — they just sit separately from the financial data.”

  • PortfolioIQ

    • Every metric is tied back to the original document, page, and even cell.

    • Provides a full audit trail — investors can click through a dashboard metric and see the source immediately.

    • From the deck:

      • Document ingestion → structured data.

      • Audit trail → every number traceable.

      • Confidence rating → accuracy verified by analysts.


Common complaints

Even solid tools create friction — especially when pushed beyond their ideal use case. Here’s what we consistently heard from investors.

  • iLEVEL

    • Clunky submissions: portfolio companies must create accounts and submit via templates.

    • Static dashboards: new cuts require multiple vendor back-and-forths.

    • Excel creep: valuations and advanced modeling still happen outside the platform.

    • One investor summed it up:

      “They have the data, but they can’t enable us to slice and dice it the way we want.”

  • Standard Metrics

    • Pricing frustration: customers complained that costs “ratchet up” as the portfolio grows, even with AI layered in.

      “Why am I paying $50k for 60 companies? AI should make this cheaper, not more expensive.”

    • Multi-year lock-ins: switching isn’t easy once signed.

    • Integration gaps: updates that arrive via email or PDF don’t flow into financials automatically.

      “We got order, but no integration.”

  • PortfolioIQ

    • Not a valuation engine: funds still run their models in Excel or BI tools.

    • Newer entrant: compared to iLEVEL’s decade-plus presence, some see it as less battle-tested.

    • Pricing is lower than Standard Metrics, but still typically >$10k annually — not always a fit for funds with very tight budgets.


How to choose: 3 must-haves for portfolio monitoring

When you cut through features and pricing tables, the decision comes down to three questions.

  1. Can it turn unstructured data into something usable?

    • If your system only works when companies reformat into templates, you’ll always be chasing edge cases in Excel.

    • PortfolioIQ shines here: email a PDF, board deck, or Excel file and get structured data out.

    • iLEVEL and Standard Metrics work better when companies comply with their formats, but stumble on unstructured inputs.

  2. Can your team self-serve insights without tickets?

    • iLEVEL provides robust dashboards, but new cuts require vendor back-and-forth.

    • Standard Metrics offers clean dashboards, but only on template fields.

    • PortfolioIQ lets you filter, benchmark, and generate tearsheets instantly — no waiting.

  3. Can you trace every number back to its source?

    • LPs and ICs don’t just want metrics — they want proof.

    • PortfolioIQ ties every number back to the doc, page, and even cell it came from.

    • Standard Metrics makes form-submitted data traceable, but updates via email/PDF fall through.

    • iLEVEL acts as a secure vault, but with limited click-through transparency.

Bottom line: If a platform doesn’t check these three boxes — ingestion, self-serve, and traceability — you’ll always fall back on spreadsheets.


Verdict

  • iLEVEL: Choose iLEVEL if you’re a large institution that needs a proven, enterprise-grade data vault with strong fund-level reporting and can live with heavier onboarding and vendor-managed dashboards.

  • Standard Metrics: Choose Standard Metrics if your #1 challenge is enforcing quarterly discipline across portfolio companies. It’s good at making collection clean and consistent, but be ready for costs that scale steeply and data that stays shallow.

  • PortfolioIQ: Choose PortfolioIQ if you want to ingest any file, get standardized, auditable data overnight, and give your team the ability to slice and benchmark without opening a support ticket. It’s not a valuation engine, but it makes valuations easier by feeding clean data directly into your models

Most funds start in spreadsheets.

iLEVEL and Standard Metrics help make it structured.

PortfolioIQ makes it usable.