Metric Dictionary
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Metric name
Annual Recurring Revenue
New Logo ARR
Expansion ARR
General and Administrative Expense
Research and Development Expenses
Sales and Marketing Expenses
Gross Profit
Cost of Sales
Revenue
Operating Income Margin %
Magic Number
LTV : CAC
Operating Expense
Operating Income
Free Cash Flow
Rule of 40 (%)
Burn Multiple
CAC Payback (In Months)
Gross Margin %