Every fund tracks things differently. The context that matters to you rarely fits into a standard field.

Attributes lets you define your own across companies and funds - surfacing directly on the Overview page.

Company Attributes: Create custom fields for anything your standard setup doesn't cover - lead partner, board seat, internal classifications, and more.

Fund Attributes: Record fund details like fund size, management fee, hurdle rate, carried interest and add your own fields on top for anything beyond that.