Daily Active Users (DAUs)
Growth
Usage
Industry:
Sector Agnostic
Short Definition
Daily Active Users (DAUs) measures the number of unique users who engage with an app, website, or digital service at least once in a 24-hour period. Each user is counted only once per day, regardless of how many times they interact with the product during that timeframe.
Short Definition
Daily Active Users (DAUs) measures the number of unique users who engage with an app, website, or digital service at least once in a 24-hour period. Each user is counted only once per day, regardless of how many times they interact with the product during that timeframe.
Short Definition
Daily Active Users (DAUs) measures the number of unique users who engage with an app, website, or digital service at least once in a 24-hour period. Each user is counted only once per day, regardless of how many times they interact with the product during that timeframe.
Why it matters for Investors
User engagement: Reflects the level of daily interaction, indicating product stickiness and user retention.
Revenue potential: Higher DAUs can correlate with increased monetization opportunities.
Growth tracking: Trends in DAUs help assess the platform’s ability to attract and retain users over time.
Why it matters for Investors
User engagement: Reflects the level of daily interaction, indicating product stickiness and user retention.
Revenue potential: Higher DAUs can correlate with increased monetization opportunities.
Growth tracking: Trends in DAUs help assess the platform’s ability to attract and retain users over time.
Why it matters for Investors
User engagement: Reflects the level of daily interaction, indicating product stickiness and user retention.
Revenue potential: Higher DAUs can correlate with increased monetization opportunities.
Growth tracking: Trends in DAUs help assess the platform’s ability to attract and retain users over time.
Formula
Practical considerations:
Engagement scope: Include only unique users who perform a defined action (e.g., login, page view, transaction) within a 24-hour window.
Timeframe alignment: Calculate DAUs over a consistent 24-hour period (e.g., midnight to midnight UTC or local time), typically daily.
Definition clarity: Ensure consistency in defining "engagement" (e.g., active session, specific interaction) across reports.
Policy clarity: Document how multiple devices, inactive users, or test accounts are handled in the count.
Formula
Practical considerations:
Engagement scope: Include only unique users who perform a defined action (e.g., login, page view, transaction) within a 24-hour window.
Timeframe alignment: Calculate DAUs over a consistent 24-hour period (e.g., midnight to midnight UTC or local time), typically daily.
Definition clarity: Ensure consistency in defining "engagement" (e.g., active session, specific interaction) across reports.
Policy clarity: Document how multiple devices, inactive users, or test accounts are handled in the count.
Formula
Practical considerations:
Engagement scope: Include only unique users who perform a defined action (e.g., login, page view, transaction) within a 24-hour window.
Timeframe alignment: Calculate DAUs over a consistent 24-hour period (e.g., midnight to midnight UTC or local time), typically daily.
Definition clarity: Ensure consistency in defining "engagement" (e.g., active session, specific interaction) across reports.
Policy clarity: Document how multiple devices, inactive users, or test accounts are handled in the count.
Worked Example
Line item | Amount | Notes |
|---|---|---|
Unique Engagements | 5,000 | Users active in a day |
DAUs | 5,000 | Total unique users |
Notes:
Excludes 200 test accounts, per policy.
Counts a user with 3 logins as 1 DAU.
Worked Example
Line item | Amount | Notes |
|---|---|---|
Unique Engagements | 5,000 | Users active in a day |
DAUs | 5,000 | Total unique users |
Notes:
Excludes 200 test accounts, per policy.
Counts a user with 3 logins as 1 DAU.
Worked Example
Line item | Amount | Notes |
|---|---|---|
Unique Engagements | 5,000 | Users active in a day |
DAUs | 5,000 | Total unique users |
Notes:
Excludes 200 test accounts, per policy.
Counts a user with 3 logins as 1 DAU.
Best Practices
Accurate tracking: Use analytics tools to log unique user activity within 24 hours.
Segmentation: Analyze DAUs by region, device, or user type to identify trends.
Regular updates: Recalculate daily to reflect real-time engagement.
Transparency: Disclose DAU calculation methods, including exclusions, in performance reports.
Engagement optimization: Use DAU data to enhance user experience and retention.
Best Practices
Accurate tracking: Use analytics tools to log unique user activity within 24 hours.
Segmentation: Analyze DAUs by region, device, or user type to identify trends.
Regular updates: Recalculate daily to reflect real-time engagement.
Transparency: Disclose DAU calculation methods, including exclusions, in performance reports.
Engagement optimization: Use DAU data to enhance user experience and retention.
Best Practices
Accurate tracking: Use analytics tools to log unique user activity within 24 hours.
Segmentation: Analyze DAUs by region, device, or user type to identify trends.
Regular updates: Recalculate daily to reflect real-time engagement.
Transparency: Disclose DAU calculation methods, including exclusions, in performance reports.
Engagement optimization: Use DAU data to enhance user experience and retention.
FAQs
What is included in DAUs?
The number of unique users who engage at least once in a 24-hour period, adjusted per policy.Can DAUs decrease?
Yes, due to reduced engagement, churn, or seasonal factors.How are multiple logins handled?
Count as one user per day, per policy.Is it the same as Weekly Active Users (WAUs)?
No, DAUs measure daily engagement, while WAUs measure weekly.What if a user is inactive?
Exclude from the count, per policy.
FAQs
What is included in DAUs?
The number of unique users who engage at least once in a 24-hour period, adjusted per policy.Can DAUs decrease?
Yes, due to reduced engagement, churn, or seasonal factors.How are multiple logins handled?
Count as one user per day, per policy.Is it the same as Weekly Active Users (WAUs)?
No, DAUs measure daily engagement, while WAUs measure weekly.What if a user is inactive?
Exclude from the count, per policy.
FAQs
What is included in DAUs?
The number of unique users who engage at least once in a 24-hour period, adjusted per policy.Can DAUs decrease?
Yes, due to reduced engagement, churn, or seasonal factors.How are multiple logins handled?
Count as one user per day, per policy.Is it the same as Weekly Active Users (WAUs)?
No, DAUs measure daily engagement, while WAUs measure weekly.What if a user is inactive?
Exclude from the count, per policy.
Related Metrics
Commonly mistaken for:
Total Users (Includes all registered users, not daily actives)
Page Views (Measures interactions, not unique users)
Active Sessions (Counts sessions, not unique users per day)
Related Metrics
Commonly mistaken for:
Total Users (Includes all registered users, not daily actives)
Page Views (Measures interactions, not unique users)
Active Sessions (Counts sessions, not unique users per day)
Related Metrics
Commonly mistaken for:
Total Users (Includes all registered users, not daily actives)
Page Views (Measures interactions, not unique users)
Active Sessions (Counts sessions, not unique users per day)
Components:
Index