Weekly Active Users (WAUs)
Growth
Usage
Industry:
Sector Agnostic
Short Definition
Weekly Active Users (WAUs) is a key performance indicator that measures the number of unique users who engage with a platform, application, or service at least once within a given seven-day period. It reflects user engagement and the platform’s ability to retain active participation over time.
Short Definition
Weekly Active Users (WAUs) is a key performance indicator that measures the number of unique users who engage with a platform, application, or service at least once within a given seven-day period. It reflects user engagement and the platform’s ability to retain active participation over time.
Short Definition
Weekly Active Users (WAUs) is a key performance indicator that measures the number of unique users who engage with a platform, application, or service at least once within a given seven-day period. It reflects user engagement and the platform’s ability to retain active participation over time.
Why it matters for Investors
User engagement: Indicates the level of active interest and usage of the platform.
Growth potential: Consistent or growing WAUs suggest a healthy user base and potential revenue growth.
Retention signal: High WAUs relative to total users can signal strong customer loyalty.
Why it matters for Investors
User engagement: Indicates the level of active interest and usage of the platform.
Growth potential: Consistent or growing WAUs suggest a healthy user base and potential revenue growth.
Retention signal: High WAUs relative to total users can signal strong customer loyalty.
Why it matters for Investors
User engagement: Indicates the level of active interest and usage of the platform.
Growth potential: Consistent or growing WAUs suggest a healthy user base and potential revenue growth.
Retention signal: High WAUs relative to total users can signal strong customer loyalty.
Formula
Practical considerations:
Activity definition: Clearly define what constitutes an "active" user (e.g., app opens, purchases, page views) and apply consistently.
Timeframe: Use a consistent 7-day period (e.g., Monday to Sunday) or a rolling week for real-time tracking.
Data integrity: Ensure accurate user identification to avoid double-counting across devices or platforms.
Seasonal adjustments: Account for variations due to holidays or promotions that may inflate or deflate WAUs.
Formula
Practical considerations:
Activity definition: Clearly define what constitutes an "active" user (e.g., app opens, purchases, page views) and apply consistently.
Timeframe: Use a consistent 7-day period (e.g., Monday to Sunday) or a rolling week for real-time tracking.
Data integrity: Ensure accurate user identification to avoid double-counting across devices or platforms.
Seasonal adjustments: Account for variations due to holidays or promotions that may inflate or deflate WAUs.
Formula
Practical considerations:
Activity definition: Clearly define what constitutes an "active" user (e.g., app opens, purchases, page views) and apply consistently.
Timeframe: Use a consistent 7-day period (e.g., Monday to Sunday) or a rolling week for real-time tracking.
Data integrity: Ensure accurate user identification to avoid double-counting across devices or platforms.
Seasonal adjustments: Account for variations due to holidays or promotions that may inflate or deflate WAUs.
Worked Example
Line Item | Amount | Notes |
|---|---|---|
Total Unique Logins | 150,000 | Users logging in over 7 days |
Duplicate Users Removed | -10,000 | Excluded multi-device logins |
WAUs | 140,000 | Net unique active users |
Notes:
Activity defined as at least one login per week.
Excludes 5,000 bot activities identified during the period.
Worked Example
Line Item | Amount | Notes |
|---|---|---|
Total Unique Logins | 150,000 | Users logging in over 7 days |
Duplicate Users Removed | -10,000 | Excluded multi-device logins |
WAUs | 140,000 | Net unique active users |
Notes:
Activity defined as at least one login per week.
Excludes 5,000 bot activities identified during the period.
Worked Example
Line Item | Amount | Notes |
|---|---|---|
Total Unique Logins | 150,000 | Users logging in over 7 days |
Duplicate Users Removed | -10,000 | Excluded multi-device logins |
WAUs | 140,000 | Net unique active users |
Notes:
Activity defined as at least one login per week.
Excludes 5,000 bot activities identified during the period.
Best Practices
Consistent metrics: Standardize the activity definition across reporting periods.
Regular monitoring: Track WAUs weekly to identify trends or drops.
Segmentation: Analyze WAUs by region, device, or user type for deeper insights.
User feedback: Correlate WAUs with satisfaction surveys to assess engagement quality.
Best Practices
Consistent metrics: Standardize the activity definition across reporting periods.
Regular monitoring: Track WAUs weekly to identify trends or drops.
Segmentation: Analyze WAUs by region, device, or user type for deeper insights.
User feedback: Correlate WAUs with satisfaction surveys to assess engagement quality.
Best Practices
Consistent metrics: Standardize the activity definition across reporting periods.
Regular monitoring: Track WAUs weekly to identify trends or drops.
Segmentation: Analyze WAUs by region, device, or user type for deeper insights.
User feedback: Correlate WAUs with satisfaction surveys to assess engagement quality.
FAQs
What counts as an active user?
Any predefined action (e.g., login, purchase) within the 7-day period, as per platform policy.Can WAUs decrease?
Yes, due to reduced engagement, churn, or seasonal factors.How is duplication handled?
Use unique user IDs or cookies to deduplicate across devices.Is WAUs the same as daily active users (DAUs)?
No, WAUs measure a 7-day period; DAUs measure a single day.What if users are inactive for part of the week?
They are excluded unless they perform an action within the 7-day window.
FAQs
What counts as an active user?
Any predefined action (e.g., login, purchase) within the 7-day period, as per platform policy.Can WAUs decrease?
Yes, due to reduced engagement, churn, or seasonal factors.How is duplication handled?
Use unique user IDs or cookies to deduplicate across devices.Is WAUs the same as daily active users (DAUs)?
No, WAUs measure a 7-day period; DAUs measure a single day.What if users are inactive for part of the week?
They are excluded unless they perform an action within the 7-day window.
FAQs
What counts as an active user?
Any predefined action (e.g., login, purchase) within the 7-day period, as per platform policy.Can WAUs decrease?
Yes, due to reduced engagement, churn, or seasonal factors.How is duplication handled?
Use unique user IDs or cookies to deduplicate across devices.Is WAUs the same as daily active users (DAUs)?
No, WAUs measure a 7-day period; DAUs measure a single day.What if users are inactive for part of the week?
They are excluded unless they perform an action within the 7-day window.
Related Metrics
Commonly mistaken for:
Total Users (Includes all registered users, not just active ones)
Page Views (Measures content interactions, not unique users)
Session Count (Tracks usage frequency, not unique individuals)
Related Metrics
Commonly mistaken for:
Total Users (Includes all registered users, not just active ones)
Page Views (Measures content interactions, not unique users)
Session Count (Tracks usage frequency, not unique individuals)
Related Metrics
Commonly mistaken for:
Total Users (Includes all registered users, not just active ones)
Page Views (Measures content interactions, not unique users)
Session Count (Tracks usage frequency, not unique individuals)
Components:
Index