Total Users
Growth
Industry:
Sector Agnostic
Aliases:
Short Definition
Total Users is a metric that represents the cumulative number of unique individuals or accounts registered or associated with a platform, application, or service, regardless of their current activity status. It reflects the overall reach and potential audience of the platform.
Short Definition
Total Users is a metric that represents the cumulative number of unique individuals or accounts registered or associated with a platform, application, or service, regardless of their current activity status. It reflects the overall reach and potential audience of the platform.
Short Definition
Total Users is a metric that represents the cumulative number of unique individuals or accounts registered or associated with a platform, application, or service, regardless of their current activity status. It reflects the overall reach and potential audience of the platform.
Why it matters for Investors
Market reach: Indicates the total audience size and potential market penetration.
Growth trajectory: Increasing total users suggest successful acquisition efforts.
Engagement potential: A large total user base provides a foundation for converting users into active participants or revenue.
Why it matters for Investors
Market reach: Indicates the total audience size and potential market penetration.
Growth trajectory: Increasing total users suggest successful acquisition efforts.
Engagement potential: A large total user base provides a foundation for converting users into active participants or revenue.
Why it matters for Investors
Market reach: Indicates the total audience size and potential market penetration.
Growth trajectory: Increasing total users suggest successful acquisition efforts.
Engagement potential: A large total user base provides a foundation for converting users into active participants or revenue.
Formula
Practical considerations:
Registration definition: Define what constitutes a "registered user" (e.g., email verification, account creation) and apply consistently.
Deduplication process: Use unique identifiers (e.g., email, user ID) to avoid counting the same user multiple times.
Data maintenance: Regularly update total users by removing deleted accounts or flagging inactive ones, per policy.
Historical tracking: Consider whether to include only active registrations or all-time totals based on reporting needs.
Formula
Practical considerations:
Registration definition: Define what constitutes a "registered user" (e.g., email verification, account creation) and apply consistently.
Deduplication process: Use unique identifiers (e.g., email, user ID) to avoid counting the same user multiple times.
Data maintenance: Regularly update total users by removing deleted accounts or flagging inactive ones, per policy.
Historical tracking: Consider whether to include only active registrations or all-time totals based on reporting needs.
Formula
Practical considerations:
Registration definition: Define what constitutes a "registered user" (e.g., email verification, account creation) and apply consistently.
Deduplication process: Use unique identifiers (e.g., email, user ID) to avoid counting the same user multiple times.
Data maintenance: Regularly update total users by removing deleted accounts or flagging inactive ones, per policy.
Historical tracking: Consider whether to include only active registrations or all-time totals based on reporting needs.
Worked Example
Line item | Amount | Notes |
|---|---|---|
Total Purchases | 200,000 | Users signed up in the period |
Duplicate Customers Removed | -15,000 | Excluded multi-account registrations |
Inactive/Deactivated | -10,000 | Removed based on policy |
Active Customers | 175,000 | Net unique active customers |
Notes:
Includes 5,000 users from a prior period not yet deactivated, per policy.
Excludes 2,000 bot registrations identified during the period.
Worked Example
Line item | Amount | Notes |
|---|---|---|
Total Purchases | 200,000 | Users signed up in the period |
Duplicate Customers Removed | -15,000 | Excluded multi-account registrations |
Inactive/Deactivated | -10,000 | Removed based on policy |
Active Customers | 175,000 | Net unique active customers |
Notes:
Includes 5,000 users from a prior period not yet deactivated, per policy.
Excludes 2,000 bot registrations identified during the period.
Worked Example
Line item | Amount | Notes |
|---|---|---|
Total Purchases | 200,000 | Users signed up in the period |
Duplicate Customers Removed | -15,000 | Excluded multi-account registrations |
Inactive/Deactivated | -10,000 | Removed based on policy |
Active Customers | 175,000 | Net unique active customers |
Notes:
Includes 5,000 users from a prior period not yet deactivated, per policy.
Excludes 2,000 bot registrations identified during the period.
Best Practices
Clear registration process: Ensure a standardized signup procedure to count users accurately.
Regular audits: Verify total users against registration data to remove duplicates or bots.
Policy transparency: Disclose how inactive or deleted accounts are handled.
Segmentation: Break down total users by acquisition channel or demographics.
Growth analysis: Track total users over time to assess acquisition trends.
Best Practices
Clear registration process: Ensure a standardized signup procedure to count users accurately.
Regular audits: Verify total users against registration data to remove duplicates or bots.
Policy transparency: Disclose how inactive or deleted accounts are handled.
Segmentation: Break down total users by acquisition channel or demographics.
Growth analysis: Track total users over time to assess acquisition trends.
Best Practices
Clear registration process: Ensure a standardized signup procedure to count users accurately.
Regular audits: Verify total users against registration data to remove duplicates or bots.
Policy transparency: Disclose how inactive or deleted accounts are handled.
Segmentation: Break down total users by acquisition channel or demographics.
Growth analysis: Track total users over time to assess acquisition trends.
FAQs
What counts as a total user?
Any individual or account that has completed registration, regardless of activity.Can total users decrease?
Yes, if inactive or fraudulent accounts are removed per policy.How is duplication handled?
Use unique identifiers to deduplicate across devices or emails.Is total users the same as active users?
No, total users include all registered users; active users (e.g., WAUs) are a subset.What if a user deletes their account?
Exclude from total users if the deletion is confirmed, based on platform policy.
FAQs
What counts as a total user?
Any individual or account that has completed registration, regardless of activity.Can total users decrease?
Yes, if inactive or fraudulent accounts are removed per policy.How is duplication handled?
Use unique identifiers to deduplicate across devices or emails.Is total users the same as active users?
No, total users include all registered users; active users (e.g., WAUs) are a subset.What if a user deletes their account?
Exclude from total users if the deletion is confirmed, based on platform policy.
FAQs
What counts as a total user?
Any individual or account that has completed registration, regardless of activity.Can total users decrease?
Yes, if inactive or fraudulent accounts are removed per policy.How is duplication handled?
Use unique identifiers to deduplicate across devices or emails.Is total users the same as active users?
No, total users include all registered users; active users (e.g., WAUs) are a subset.What if a user deletes their account?
Exclude from total users if the deletion is confirmed, based on platform policy.
Related Metrics
Commonly mistaken for:
Active Users (Measures current engagement, not total registrations)
Unique Visitors (Tracks website visits, not registered users)
Subscribers (May imply paid status, not just registration)
Related Metrics
Commonly mistaken for:
Active Users (Measures current engagement, not total registrations)
Unique Visitors (Tracks website visits, not registered users)
Subscribers (May imply paid status, not just registration)
Related Metrics
Commonly mistaken for:
Active Users (Measures current engagement, not total registrations)
Unique Visitors (Tracks website visits, not registered users)
Subscribers (May imply paid status, not just registration)
Components:
Index